Architecting the
Enterprise GTM.

He is the founder of Growth Matters, a commercial advisory practice working with enterprise AI companies on go-to-market strategy, positioning, and product direction.

Anni spent eight years at Amazon Web Services, where he founded its first industry-focused business for industrial manufacturing — built around the line-of-business buyer, from value story and sales methodology to territory design, incentives, and alliances. It delivered a nine-figure result in year one and produced an eight-year enterprise commitment with Boeing, the largest in the territory's history. He then led a 21-person commercial organization in automotive and manufacturing, lifting win rate from 7% to 12% and margin by 400 basis points, and later a 45-person organization across Boeing, Caterpillar, Koch Industries, and John Deere — the company's most concentrated strategic accounts. Across his AWS tenure he secured more than a billion dollars in committed enterprise contracts.

Earlier he led the global commercial launch of a software-defined networking suite at NTT Group, built the commercial organization from zero as partner and first commercial hire at Grene Robotics through to exit, and began his career at Thales Group with P&L accountability for its largest business line. Much of his career has been global, with rollouts reaching more than 100 countries.

Alongside the commercial work, he serves on the board of the UCLA Anderson Easton Technology Management Center, mentors AI founders at The Batchery, and sponsors the school education of three children in India.